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There’s more value on health and wellness than on material objects these days.

We live in a Healthy 2.0 Economy. Where there is more research, information, and access to the greatest health experts the world has ever seen. The focus is shifting within this world. We are slowly moving from a mindset to purchasing “stuff” as the ultimate sign of luxury to the notion that our personal well-being IS the greatest luxury.

The Truth – personal well being is becoming more and more scarce in our culture and the very industry that should be solving this problem is making matters worse. We are a sick nation.

The fitness industry model is banking on your failure

Gym owners actually expect only about 18% of people who buy memberships to use them consistently. In fact, to be profitable, they need about 10 times as many members as they can actually fit through their doors.

Globally, there are over 180,000 fitness clubs, estimated to have earned $84 billion from their 145 million members. Still however, physical inactivity is positioned as the fourth leading cause of death worldwide (World Health Organization, 2010)

We don’t believe that our model will save the world…But we do believe it can save your world. In order to influence change, you have to be the change. That’s where our 4-part model comes in.

Our 4-step Solution

  • Matching

    Tell us your current desires and aspirations for your life. Show us how you currently move through our Assessment process.

  • Mapping

    Based on your goals and your assessment, we hand craft a fitness plan from our vast portfolio of training services.

  • Delivery

    Leverage our team and lean on our community to achieve your results.

  • Level Up

    It's time to grow and define your next bigger, bolder mission!


    • Team

      $ 169 mo
      • 1 Movement Program Design
      • +$20 Lifestyle/Nutrition Program
      • 1 Movement Reassessment
      • +$10 /day Open Gym Access
      • Unlimited Class Access
      • +$40 Per Personal Training Session
    • Premium

      $ 430 mo
      • Unlimited Movement Program Designs
      • Free Lifestyle / Nutrition Program
      • 1 Movement Reassessment
      • Unlimited Open Gym Access
      • Unlimited Class Access
      • Unlimited Personal Sessions

View Our Class List

We are always adding to our class portfolio. Take a look and see what new class you want to try this week!

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Our Guarantee

  • 1 of 100

    We promise to never exceed 100 members in our Personal Training program. This will ensure that every client gets the most valuable relationship and service possible without having to wait for any equipment or guidance.

  • Money Back Guarantee

    We guarantee all of our relationships 100% with a “no question” money-back offer.

  • No Surprises

    We promise to never raise your rates. Even with an inflating economy, when you buy into our memberships your rates are locked in for life, as long as you stay current.

Do you have a chronic injury or are you interested in our concierge sports medicine program?

We’re proud to unveil our concierge sports medicine program, the Sporting Institute, led by Dr. Will Graham.

Learn More

Our Schedule