There’s more value on health and wellness than on material objects these days.
Forbes

We live in a Healthy 2.0 Economy. Where there is more research, information, and access to the greatest health experts the world has ever seen. The focus is shifting within this world. We are slowly moving from a mindset to purchasing “stuff” as the ultimate sign of luxury to the notion that our personal well-being IS the greatest luxury.

The Truth – personal well being is becoming more and more scarce in our culture and the very industry that should be solving this problem is making matters worse. We are a sick nation.

The fitness industry model is banking on your failure

Gym owners actually expect only about 18% of people who buy memberships to use them consistently. In fact, to be profitable, they need about 10 times as many members as they can actually fit through their doors.

Globally, there are over 180,000 fitness clubs, estimated to have earned $84 billion from their 145 million members. Still however, physical inactivity is positioned as the fourth leading cause of death worldwide (World Health Organization, 2010)

We don’t believe that our model will save the world…But we do believe it can save your world. In order to influence change, you have to be the change. That’s where our 4-part model comes in.